Norwich City FC released a video on World Mental Health Day 2023 that had many people choked up with its poignant and important message.
World Mental Health Day takes place every year on 10 October. It’s a day to talk about mental health openly and honestly, showing that mental health MATTERS!
The occasion raises awareness for mental health, improves mental health education and fights against the social stigma surrounding it.
Celebrated and advocated for around the world, World Mental Health Day in 2023 was as special as ever. One English football team released a powerful video that really puts things into perspective. Let’s take a look.
World Mental Health Day – advocate and destigmatise

Mental health has been stigmatised for many years, but thanks to occasions like World Mental Health Day, people are able to feel comfortable talking about any struggles they might be going through.
The fight for mental health advocacy will never be solved or complete; it’s an ongoing problem that deserves attention, funding, and resources around the world.
World Mental Health Day was first celebrated in 1992 at the initiative of the World Federation for Mental Health, a world mental health organisation with links to more than 150 countries worldwide.
Celebrated each year on 10 October, it’s a day to talk about mental health and highlight the importance of it, all the while removing the stigma that surrounds the topic.
Norwich City FC – a poignant and thought-provoking advertisement
Many organisations, companies, and individuals advocated for World Mental Health Day in 2023. One that stuck out to us was Norwich City FC’s powerful video in collaboration with Samaritans, which highlights the importance of checking in on those around you.
People who struggle with their mental health often hide it better than anyone could ever imagine, as is highlighted by the video.
The video cleverly portrays two friends who support the same football team showing up to every match.
One man is reserved, almost solemn, while the other is happy, smiling, and enthusiastic for the matches in front of him. Which person do you think we should be worried about when watching the clip?
As the video says, “At times, it can be obvious when someone is struggling to cope. But sometimes the signs are harder to spot. Check in on those around you”.
Check in on those around you – such a simple but important message

Yes, sometimes it can be quite obvious when someone is struggling. However, it is often the people that you least expect that are having the hardest time.
Videos like Norwich City FC’s raise awareness for mental health and take away the stigma that has surrounded it for years.
We should always be advocating for those around us, so use your voice, ask questions, and raise awareness wherever you can.
If you or anyone you know is struggling, call 999, 111 and select option 2, or call Samaritans for free 24/7 on 116 123.
RELATED ARTICLES:
Proper Blokes Club: one man’s mission for men’s mental health
Irishman hitchhiking to Australia to raise money for mental health charities