The world of online shopping is constantly evolving, with social media quickly becoming one of the largest marketing and e-commerce tools for businesses across the globe.
If you’re selling products online in 2023, it would be a mistake to underestimate the reach and impact of selling on TikTok Shop.
As one of the fastest growing and most popular social media platforms among Gen Z and Millennial audiences, you can expect a huge number of eyes on your products by selling on this platform.
With everything from books to beauty products, clothes to food, and much, much more, anything goes on TikTok Shop. We’re taking a deep dive into the global reach and impact of selling on TikTok Shop. Read on to find out more…
- The world of online shopping is constantly evolving, with social media quickly becoming one of the largest marketing and e-commerce tools for businesses across the globe.
- Expand your brand’s reach and impact – get your products in front of a global audience
- Shoppable ads and product tags – minimising clicks and offering a seamless shopping experience
- Data-driven marketing insights – get an insight into customer behaviours and preferences
- High rates of user engagement – a captivating and engaging social platform
Expand your brand’s reach and impact – get your products in front of a global audience
If you’re thinking you might want to become a seller on TikTok Shop, now is the time to do it. As one of the fastest-growing social media platforms, TikTok has millions of active users globally. This makes it the perfect place to get your brand in front of a huge global audience.
With plenty of content creators boasting huge, loyal followings, selling on TikTok Shop also offers the perfect opportunity to collaborate with influencers to get your products in front of an even wider audience.
The reach and impact of selling on TikTok Shop cannot be overstated when it comes to the wide and varied audience that uses the platform. With users of all ages, from all backgrounds, and from all across the globe, selling your products online has never been easier.
Shoppable ads and product tags – minimising clicks and offering a seamless shopping experience
One of the coolest features of TikTok Shop is its use of shoppable ads and product tags, meaning users can click right through from the advert on their For You Page to the checkout.
This feature enables brands to tag specific products within their videos, meaning viewers don’t have to leave the app to go and search out the products they want to buy for themselves.
For example, a brand can post a video advert showing its product in use, highlighting all its best features. From here, viewers can click a direct link from the video that will take them to the product overview, where they can find out more details and make their purchase right away.
Offering this easy shopping experience goes a long way in increasing conversions by minimising clicks and making it easier than ever for users to add products to their basket.
Data-driven marketing insights – get an insight into customer behaviours and preferences
With in-depth insights into user activity and engagement, one of the best things about selling on TikTok Shop is the access you’ll have to what your customers have been watching and engaging within the app.
Brands and sellers have immediate access to up-to-date metrics such as views, clicks, and conversion rates. This will allow you invaluable insights into user activity so you can evaluate the performance of your past and current marketing strategies.
When analysing the reach and impact of selling on TikTok Shop, the importance of data-driven marketing insights cannot be overstated. This feature means you can change and tweak your campaigns and tailor your ads to suit user preferences and get more sales!
High rates of user engagement – a captivating and engaging social platform
One of the main reasons why the reach and impact of selling on TikTok Shop has been so impactful for so many brands is down to the huge success of the app in creating a vast community of engaged users.
Playing into the short attention span of young users who have quick and immediate access to entertainment and information through their phones, TikTok specialises in short, dynamic videos that grab users’ attention within seconds.
In fact, studies suggest that creators have about three seconds to grab a viewer’s attention before they scroll past!
By engaging in relevant trends, creating short videos highlighting your products, and building a loyal following, you can easily reach new heights for your brand through selling on TikTok Shop.
So, what are you waiting for? With so many incredible ways to reach new customers, every brand needs to be selling on TikTok Shop in 2023. The potential is limitless!